Gatekeepers News reports that seven-point agenda, according to the Bank’s first female CEO, focused on brand architecture, brand building and refresh, talent development and transformation, product and service delivery, agility and performance discipline, digital transformation, and regulatory compliance.
This was contained in a statement made available over the weekend.
To attain these, she said the Bank would embark on an innovation drive to increase profitability and competitiveness, raise awareness of its brand, create a high performing and empowered workforce.
Gatekeepers News reports that she added that Fidelity Bank would also build brand loyalty through personalised and seamless customer experience delivery, develop end-to-end digitisation, boost performance discipline, and drive aggressive market penetration and business diversification.
“Other initiatives geared towards deepening growth include; accelerated play in the SME segment, renewal of institutional banking, and drive for transaction-based propositions in corporate banking,” she said.
“With this seven pronged agenda, Fidelity Bank is well on its way to leading the sector while revolutionising Nigeria’s financial landscape.”
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