Nigerian agency, X3M Ideas, has been listed in the Loeries 2023 Official Ranking for the first time.
Gatekeepers News reports that the agency has been recognized in three categories: top agencies in Africa and the Middle East, ranking by agencies in Africa (excluding South Africa), and the digital category.
The ranking reveals that Impact BBDO tops the list in the agency in Africa category, followed by FP7 McCann Dubai and Leo Bunnet Dubai. Other agencies that made it to the list include Saatchi & Saatchi Dubai, Publicis Middle East, Scannad Kenya, Leo Burnett Beirut, and TBWA Istanbul, among others. X3M Ideas, which is ranked at number 9, is the only West African agency on the list.
Loeries Official Rankings have been providing a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East for the past 14 years. It is regarded as an independent measure of the people and companies delivering true creative innovation, providing an objective and credible representation of performance across the whole of Africa and the Middle East.
In recent years, X3M Ideas has remained the most celebrated agency in Nigeria due to its trailblazing creative products that have impacted many brands and brought laurels to the nation. The agency’s recent winning of West Africa’s first Cannes Lions medal since the inception of the international competition broke a 70-year record.
Joe Public United was ranked the number one agency in the Overall Ranking by Agency – Africa and the Middle East, for the fourth year in a row. TBWA\ Hunt Lascaris South Africa ranks in the second position, with Havas Middle East taking the third spot.
Steve Babaeko, the Chief Executive Officer of X3M Ideas, dedicated the award to the agency’s array of clients and his team. He described the achievement as a morale booster.
He said, “We’re extremely proud to have been listed in the globally respected Loeries rankings. Our strong agency representation across three categories showcases both the power of our ideas and the strength of our partnerships with clients. This recognition from Loeries is a great endorsement of our amazing teams and their ability to deliver creative and innovative work that has a transformative impact around the world.”
In the past, agency heads and brand custodians of brands, who were listed in the rankings had described it as the best that could happen to any creative firm and brand in Africa and the Middle East.
Reflecting on the rankings, Dani Richa, chairperson and CEO of BBDO Middle East Africa and Pakistan had stated: “We take the Loeries ranking very seriously as it’s a true measure of our performance and our work across the Middle East and Africa.”
Richa adds: “To be recognised amongst all the great agencies in the region as the number one agency and regional agency group, is not only great for business but also important to continue attracting and retaining some of the best talent in the world.”
