Non-profit organisation (NGO), Population Services International (PSI) Nigeria has launched a campaign using music and a short film to promote awareness of menstrual health and hygiene.
Gstekeepees News reports that the NGO partnered with Nigerian singer, Yemi Alade and Nolywood actors; Aisha Lawal, Liquorose Afije, Mary Remmy Njoku, Oge Okoye, Ibrahim Suleiman, IK Ogbonna, Mike Ezuruonye, and Femi Branch for the project.
PSI Nigeria made use of storytelling and music to address the often stigmatised subject of menstruation in the short film titled ‘Time of the Month’.
Yemi Alade’s new single with the same title, celebrates womanhood and highlights the challenges many women encounter during their menstrual cycle.
PSI Nigeria’s MH-NoW program seeks to enhance menstrual health and hygiene by promoting the local production of affordable menstrual products.
The campaign aims to provide comprehensive menstrual education in schools and communities, as well as advocate for policies that support subsidised menstrual products.
Representative of PSI Nigeria, Pritpal Marjara during an interview, noted that the organisation collaborated with the celebrities in the campaign because of “their prominence, credibility, relatability and passion” for health and women.
He said, “More impressive is that we discovered these artists have been doing a lot to promote the cause of women and girls on their various platforms, making it seamless for them to join our train.”
“Singing about menstrual health and integrating it into relatable drama add an engaging and human element to the messaging.”
“This strategy not only raises awareness about menstrual health and hygiene in our environment but also embeds the message in the minds of diverse people, driving sustainable social change.”
“We are partnering with governments and other non-state actors, including playing active roles in the establishment and smooth running of technical working groups on Menstrual Health and Hygiene Management at national and subnational levels.”
