Recruitment, apply for Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) recruitment 2024 below.
Gatekeepers News reports that Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland, and has a premium listing on the London Stock Exchange and a secondary listing on the Athens Exchange. The Coca-Cola Company is the world’s largest beverage company and operates in more than 200 countries.
Coca-Cola HBC is recruiting to fill the position below:
Senior Director, Nutrition Category
Job Specifications:
Full Time
Required Qualifications: BA/BSC/HND – MBA/MSC/MA
Location: Lagos | Nigeria.
Job Description:
- Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with Customer and Commercial and Franchise Leadership.
- Provide input on Operating Unit-and Market-level portfolio strategy, brand plans and local innovation opportunities
- Provide market input for the development of Operating Unit- and market-level Integrated Marketing Experience campaigns and approve commercialization of Innovation projects and (as applicable)
- Orchestrate localization and real-time amplification of Integrated Marketing Experience campaigns within the Franchise unit, providing input to Operating Unit Integrated Marketing Experience team
- Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including activations, consumer promotions, experiential marketing, and events (leveraging mkt assets)
- Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
- Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
- Carry out duties through your team (including situational coaching and talent development) ; and interacting regularly with Africa Operating Unit Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit
Qualifications and Requirements:
- Bachelor’s degree, MBA is an added advantage.
- Significant marketing and leadership experience (12-15 years), including leading large teams
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Experience working with The Coca-Cola Company external partners (bottlers and customers)
- Experience working with marketing in large regions preferred
- Experience working in cross-functional and cross-geographical teams is preferred.
- Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader operating unit / global strategy, as necessary.
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
- Ability to identify needs for campaign localization or customization as necessary
- Ability to guide media buying (in partnership with Mkt procurement), as necessary.
Deadline: December 8, 2024
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