Dentsu Creative Nigeria has announced that Temitope Joseph (popularly known as TJ), Director of Brand Strategy, has been appointed as a member of the Creative Strategy Lions Shortlisting Jury at the prestigious Cannes Lions International Festival of Creativity 2025.
Gatekeepers News reports that as a member of the shortlisting jury, TJ will be among a select group of creative industry leaders tasked with reviewing and evaluating the world’s most strategic and impactful creative work across brands and agencies, according to a statement by the Corporate Communications Manager, Dentsu Nigeria, Olalekan Raji.
TJ will participate in the preliminary online judging ahead of the festival and will also receive a full complementary Jury registration for the Cannes Lions Festival, which holds from June 16–20, 2025.
The Cannes Lions Festival is widely regarded as the world’s most esteemed benchmark for creativity in branded communications, and TJ’s inclusion in its jury affirms Dentsu Creative Nigeria’s position as a true center of excellence.
Speaking on the appointment, Emeka Chris Okeke, Group Chief Executive Officer of MediaFuse-Dentsu, noted that “TJ’s appointment reinforces Dentsu Creative Nigeria’s growing influence on the global creative stage and recognizes the depth of strategic thinking emerging from Africa’s leading brand and communications professionals.
Emeka remarked, “TJ’s selection into the Cannes Lions Jury is not only a positive gesture for Dentsu Nigeria but a proud moment for the entire Nigerian advertising industry. It is a testament to the strategic creative excellence and global credibility we continue to build across our network.”
He added that TJ’s role highlights the international confidence placed in his creative strategy expertise and further reinforces Dentsu Nigeria’s ambition to position itself as a hub for creative excellence.
Reacting to the Cannes appointment, Funke Adekola, Managing Director of Dentsu Creative Nigeria, expressed immense pride in TJ’s recognition, describing it as a moment of collective achievement for the team. “TJ’s appointment to the Cannes Lions Jury is not just a personal win—it’s a win for all of us at Dentsu Creative Nigeria. His dedication, depth, and strategic brilliance reflect the spirit of excellence we cultivate as a team,” she said.
Funke further emphasised the importance of collaboration in unlocking creative breakthroughs. “I always say I’m nothing without my team, and this recognition only reaffirms that. TJ’s journey is a powerful reminder of what happens when talent, passion, and shared vision come together. We are so proud to see one of our own shaping conversations on the global stage.”
Temitope is a distinguished brand and marketing communication strategist with over a decade of learning and practice in Strategic Leadership, Strategic Planning, Brand Development and Management, Creative Strategy and Leadership, Strategic and Creative Thinking as well as Content Strategy.
From a critical scholar moulded in the Ibadan School of Philosophy (Unibadan) to Director of Brand Strategy at Dentsu Creative; over the last decade and more, his journey has been one orchestrated by serendipity, driven by curiosity, fuelled by passion and sustained by the thrilling aspiration to always help brands #CTDAMF – Connect The Dots AndMove Forward.
His expertise spans work on major accounts including MTN, Nokia, Pepsi, Airtel, Friesland Campina, and 7Up, with previous roles at Insight Communications, Livespot360, Noah’s Ark Communications and Seven-Up Bottling Company.
In his role as Director of Brand Strategy at Dentsu Creative, Lagos Nigeria, TJ is responsible for leading the Strategy/Planning unit of the business, as well as spearheading the transformation, through actionable insights, of the businesses of DC Lagos’ clients – which include Netflix, Fidelity Bank, American Express, AB-in Bev, Lipton, M-Kopa amongst others.
In 2024, TJ graduated with distinction from the Advanced Brand Management Program (ABMP) at the Brand Management Academy, where he was named the Overall Best Student. That same year, he was named one of Nigeria’s Top 10 Brand Strategists by Marketing Edge Magazine, an honour that celebrates brilliance and innovation in the nation’s marketing and advertising industry.
TJ’s passion extends beyond strategy, a proud Gooner, he is also interested in storytelling, poetry, natural hair, music, digital trends, Steph Curry, and a wide range of innovative experiences.
