In a vibrant celebration of creativity and innovation, the Nigerian Marketing Awards held its third edition themed “Ignite” yesterday, paying tribute to outstanding brands, individuals, agencies, and journalists in the marketing industry.
Gatekeepers News reports that the event served to inspire passion among marketers while honoring those who have significantly contributed to the field in Nigeria.
Dettol emerged as the star of the night, winning two prestigious accolades: Campaign of the Year for its captivating “Big Bang Blossom” campaign and Best Rebrand of the Year for the Dettol Skin Care Campaign. Indomie Noodles was recognized for its impactful approach with the Best CSR Campaign of the Year, while Chivita earned accolades for its innovative Best Use of Social Media.
In the spirit of celebration, Goldberg Black was named Alcoholic Brand of the Year, with Tiger Beer from Nigerian Breweries Plc taking home the coveted Brand of the Year award. Modupeoluwa Aremo of Grand Oak Limited was acknowledged as Brand Manager of the Year, while Odinaka George from C-Way Foods received the Rising Star in Marketing award. The title of Marketing Journalist of the Year was awarded to Oluwafemi Adeyemi from BrandIconImage, and the Inspirational Marketing Leader of the Year award went to Tanzim Rezwan of Reckitt. Reckitt also secured the Company of the Year honor, solidifying its reputation in the industry.
The event featured a compelling keynote address by Charles O’Tudor, who emphasized the significance of personal branding in the modern marketing landscape. He connected his insights to the event’s theme, urging marketing professionals to embrace authenticity as a competitive advantage: “True personal brands lead and solve problems, creating campaigns that go beyond mere sales,” O’Tudor said, highlighting the vital role marketers play in supporting economic growth.
Iquo Ukoh, head of the Awards Decision Council, remarked on the evolution of the marketing industry in response to the unique preferences of Generation Z and Generation Alpha. While there was a decrease in the number of entries this year, Ukoh observed a remarkable improvement in quality, with assessments grounded in criteria such as definition, identification, application, and performance of solutions.
Tony Agenmonmen, the convener of the Nigerian Marketing Awards, welcomed attendees with a rousing speech that celebrated the spirit of the event. He reinforced the Awards’ commitment to transparency, credibility, and celebration, encouraging the marketing community to continually innovate and elevate standards in Nigeria. “Tonight, as we gather to celebrate each other, our remarkable brands, and our shared accomplishments, we do so with a spirit of unity and shared purpose,” Agenmonmen stated.
He further acknowledged the vital contributions of the Awards Decision Council and emphasized the importance of integrity and influence within the awards system. “Every step we take, every decision we make, is rooted in a vision of an awards system that stands above all others in integrity and influence,” he concluded, expressing gratitude to all those involved in making the night a resounding success.
The Nigerian Marketing Awards not only honored achievements in the marketing sphere but also galvanized the industry to inspire creativity and strive for excellence in future endeavors.
