Turkish network marketing giant, Xaura Global, has officially launched its operations in Africa, choosing Lagos, Nigeria, as its regional headquarters.
Gatekeepers News reports that the event, held on May 1 at Police College in Ikeja, was filled with excitement and fanfare, marking the company’s bold step into the continent’s health and wellness industry.
Though its founder, Gurkan Kandemir was absent due to simultaneous launches in Singapore and Mexico, the African Head, Onder Demirci, and African Director, Sympathy Egboruche, led the proceedings in Lagos.
Speaking at the event, Demirci, on his first visit to Nigeria, introduced Xaura’s innovative transdermal products—advanced skin patches that deliver therapeutic benefits.
He emphasised the company’s dual mission which is to improve health and create financial opportunities through its product distribution model.
Egboruche encouraged Nigerians to seize the opportunity to improve both their well-being and economic status.
He said, “Our products speak for itself which is why I did everything to have it brought to Africa.”
“It’s a unique opportunity which I urge everyone to grab with both hands to avoid regrets later in the future.”
“Other African countries want it but as the giant of the continent both in size and in everything, we deserve it and we will do our best to prove it.”
The event also featured live product demonstrations that drew enthusiastic responses from attendees, reinforcing interest in Xaura’s offerings.
The firm’s Local manager Vivien Echegu and other executives were present to support the launch and engage with the audience.
