Recruitment: Apply For Sonia Foods Industries Recruitment 2026

Recruitment, apply for Sonia Foods Industries recruitment 2026 below.

Gatekeepers New s reports that Sonia Foods Industries is one of Nigeria’s leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products like; Seasoning Cube, baking powder, Margarine Yeast, Dough Improver, Preservative, Vitasoy Milk Drink, Vitamax Cereal Drink.

Sonia Foods Industries is recruiting to fill the following positions:

Area Sales Manager (ASM)

Specifications:

Full Time
Required Qualifications: BA/BSC/HND
Location: Abuja, Edo, Lagos| Nigeria

The Area Sales Manager (ASM) is responsible for driving sales growth, market expansion, distributor performance, and execution excellence within the assigned territory.
The role ensures effective implementation of company sales strategies, achievement of volume and value targets, and strong team leadership to deliver sustainable business results.

Key Responsibilities
Sales & Business Performance:

Develop and execute area sales plans in line with company objectives and annual targets.
Drive achievement of sales volume, value, distribution, and market share targets.
Monitor sales performance trends and take corrective actions where required.
Ensure effective coverage, route-to-market efficiency, and outlet expansion within the territory.
Manage trade promotions, pricing compliance, and product availability.

Distributor & Channel Management:

Manage and strengthen distributor relationships to ensure optimal service levels and stock availability.
Review distributor KPIs including sales growth, stock rotation, credit management, and operational efficiency.
Ensure timely order processing, stock replenishment, and adherence to agreed commercial terms.
Identify and develop new distributors or sub-distributors where necessary.

Team Leadership & Capability Development:

Lead, coach, and motivate Sales Supervisors and Sales Representatives within the area.
Conduct regular field coaching, joint calls, and performance reviews.
Ensure proper deployment, productivity, and discipline of the sales force.
Identify training needs and support continuous capability development.

Execution Excellence & Market Intelligence:

Ensure excellent in-store execution, visibility, merchandising standards, and promotional compliance.
Monitor competitor activities, pricing, and market dynamics, providing timely market intelligence.
Support new product launches and ensure effective market penetration.
Ensure compliance with company policies, SOPs, and ethical standards.

Reporting & Administration:

Prepare and submit accurate daily, weekly, and monthly sales reports.
Track area performance using approved reporting tools and dashboards.
Manage area budgets and ensure cost-effective operations.

Qualifications and Requirements:

Educational Qualification:

Bachelor’s degree or HND in Business Administration, Marketing, Economics, or a related discipline.
An MBA or relevant professional certification is an added advantage.

Experience Requirements:

Minimum of 8 years total sales experience in the FMCG industry.
At least 4 years FMCG experience with a reputable organization.
Minimum of 3 years proven experience as an Area Sales Manager (ASM).
Strong background progressing from Salesman/Sales Representative to leadership roles.

Key Competencies & Skills:

Strong leadership, people management, and coaching skills.
Excellent knowledge of FMCG route-to-market operations.
Sound analytical, planning, and problem-solving abilities.
Strong negotiation and distributor management skills.
Excellent communication and interpersonal skills.
High level of integrity, accountability, and result orientation.
Proficiency in Microsoft Excel and sales reporting tools.
Willingness to travel extensively within the assigned area.

How to Apply

Interested and qualified candidates should send their CVs to careers@blumedistribution.com CC: oluchi.sunday@blumedistribution.com using the Job Title as the subject of the email.

Deadline: January 28, 2026

Disclaimer: Gatekeepers New s gets job vacancies from advertising agencies and other sources to inform the public about employment opportunities. Gatekeepers New s or any agent does not seek any payment in whatever form for prospective candidates to apply. We, therefore, implore you not to pay for any job vacancies because they are not for sale, and we are not responsible for any loss that may arise as a result of this.