Popular Nollywood actress and business woman, Jaiye Kuti has been unveiled as the new face of HOPE By Kiki Okewale, a thriving Lagos fashion brand.
Gatekeepers News reports that the actress took to her Instagram page, @jaiyeola_monje, to share the news of her endorsement deal with friends and fans.
She wrote: “It is with great pleasure that I introduce myself as the face of HOPE By Kiki Okewale @hopebykikiokewale Fashion Brand. I am absolutely thrilled to be associated with this fast rising and leading performance fashion brand. My people, let’s show her how it’s done.”
Style icon and HOPE Brand CEO, Kiki Okewale while speaking on the deal, said: “We are so excited to have my beautiful big sister, Jaiye Kuti on board as the face of our fast-growing fashion brand. By this relationship, we already feel the grace of God upon her life and it will be mutually beneficial.”
Gatekeepers News reports that the HOPE Fashion Brand has 3 units — HOPE By Kiki Okewale for fabrics; KO Ready To Wear for party/evening and casual dresses and lastly, Bling By Kiki for jewelry, shoes and purses/clutch bags.
The actress who has close to 2 million followers on Instagram is expected to use her influence to promote all HOPE brands and help the brands connect with its customers on a more personal level.
Jaiye is also expected to raise awareness for the HOPE new designs through activities like wearing its clothes, attending fashion shows, or through other promotions either in person or via social media.
