MultiChoice, on Monday, launched a news channel, ‘News Central’ which focuses on robust African stories.
Gatekeepers News reports that ‘News Central’, which will be available on DStv channel 422, will engage its audience with news and related factual content; politics, business, sports, nature, eco-diversity, beauty and inspiring features as enabled by digital technology.
‘News Central’ has been added to all the DStv packages to ensure that customers can get a full range of narratives about every event on the continent. It will be available to DStv Premium, Compact Plus, Compact, Access, Yanga, and Confam audiences.
The news platform which is based in Lagos, Southwest Nigeria, is a 24 hours a day, seven days a week news Channel on television, web and mobile.
“We’re always looking for newer ways to provide our customers with the best content and entertainment. We believe that they will find News Central a welcome addition to our bouquet of channels. News Central will give our customers a multifaceted, competitive channel offering that will tell the best of our untold Nigerian stories alongside verified, factual news about political and social events on the continent,” the Executive Head, Content & Channels, West Africa, MultiChoice Nigeria, Dr Busola Tejumola, said while commenting on the new channel.
Also, the Head of Commercial, News Central Media Limited, Rosemary Egabor Afolahan said “as a premium African news brand, we are focused on telling African stories with honesty, dignity and respect to change the single-minded narrative of the continent. We believe that for the true story of Africa to be told, it must be told with African voices and from an African perspective. Our audience is first and primarily Africans with a focus on some certain key markets.
“We are excited to launch on DSTV, a platform that we believe will help further drive our vision to become the most respected media brand in Africa. Our audience can be rest assured that they will get trustworthy African stories on News Central.”
