American rapper, songwriter, and record producer, Kendrick Lamar will headline Super Bowl half-time show in New Orleans in 2025.
Gatekeepers News reports that National Football League, Roc Nation, and Apple Music on Sunday, announced that Lamar would lead the half-time festivities from Caesars Superdome on February 9.
The owner of 19 Grammy Awards said in a statement, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why.”
“They got the right one.”
The event will mark the second time Lamar will be performing in one of the most coveted events in music, and the first time as the main act.
Jay-Z, whose company ‘Roc Nation’ co-produces the halftime show said in a statement, “Kendrick Lamar is truly a once-in-a-generation artist and performer.”
“His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Seth Dudowsky, head of music at National Football League (NFL) also said: “Few artists have impacted music and culture as profoundly as Kendrick Lamar”.
“Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
Kendrick Lamar rose to fame with the release of his debut album ‘Section 80’ in 2011.
