Tesla’s sales in Europe have plummeted, with a significant decline in several key markets.
Gatekeepers News reports that Tesla’s deliveries in Europe, according to recent sales figures, dropped by 43% in February 2025 compared to the previous year, with only 26,619 vehicles sold in the first two months of 2025.
This represents a 42.6% decrease from the same period in 2024.
The decline in sales is attributed to various factors, including increased competition from other electric vehicle manufacturers, particularly Chinese rivals like BYD.
Also, backlash against Tesla CEO Elon Musk’s political views and affiliations with right-wing policies and parties may be contributing to the sales drop. Musk’s support for certain political candidates and his involvement in the Trump administration have sparked widespread criticism and protests across Europe.
In April 2025, Tesla’s sales in key European markets dropped by 37.2%, despite the overall electric vehicle market achieving 28% growth in the first quarter. Specific country-wise declines include:
– *Sweden*: 80.7% drop in sales
– *Denmark*: 67.2% decline
– *France*: 59.4% decrease
– *UK*: 62% plunge in sales
– *Netherlands*: 74% drop in sales
– *Portugal*: 33% decline
The sharp decline in sales has caused Tesla’s market share in Europe to fall to 9.6%, a notable drop from its previously dominant position.
Analyst Gordon Johnson of GLJ Research predicts a challenging second quarter for Tesla, stating that it “is (again) shaping up to be a disaster of a quarter for Tesla, following the disaster that was the first quarter”.
Tesla’s struggles in Europe come amidst a broader trend of declining sales, including a significant 42% decrease in European sales in the first quarter of 2025.
