Globacom has unveiled “Gloria,” an artificial intelligence-powered virtual assistant integrated into its Glo Café platform as the telecommunications company prepares to mark its 23rd anniversary.
Gatekeepers News reports that the company said the launch is part of its efforts to strengthen digital technology, improve network services and enhance customer experience.
Gloria is a multilingual virtual assistant designed to help subscribers access support, resolve service-related enquiries and navigate account services through an automated digital interface.
The assistant supports six languages and forms part of Globacom’s broader digital transformation strategy aimed at making customer interactions faster, easier and more convenient.
The development reflects a growing trend in the global telecommunications industry, where operators are increasingly deploying artificial intelligence to streamline customer service, reduce response times and improve service delivery.
As more subscribers turn to digital channels for customer support, AI-powered platforms are becoming an increasingly important tool for telecom operators seeking to improve engagement and provide round-the-clock assistance.
Beyond the introduction of Gloria, Globacom said it had continued to strengthen its digital ecosystem through network upgrades and customer-focused initiatives.
The company recently announced the deployment of additional 4G LTE sites, upgrades to its fibre and core network infrastructure, as well as improvements to its digital service platforms to meet growing demand for voice and data services.
The launch of Gloria also comes amid changing customer expectations, with subscribers increasingly seeking instant access to support through digital channels rather than relying solely on traditional call centres.
AI-powered assistants can provide quick responses to routine enquiries while enabling customers to independently manage a range of services through self-service platforms.
For Globacom, the introduction of Gloria represents another step in its digital transformation as the telecommunications industry continues to adopt emerging technologies to improve operational efficiency and customer engagement.
The initiative also aligns with the broader industry shift towards using artificial intelligence to deliver more personalised, responsive and accessible customer services.
As Glo prepares to celebrate 23 years of operations, the company is using the anniversary milestone not only to reflect on its growth but also to showcase the technologies it believes will shape the next phase of customer experience in Nigeria’s telecommunications industry.
