Media Business Solutions Secures Exclusive Rights To African World Cup Playoffs

Media Business Solutions Nigeria Ltd, a newly-formed subsidiary of the MBS African sports marketing agency, has acquired exclusive free-to-air media rights in Nigeria for 10 African qualifiers games (“Play-Offs games”) for the FIFA World Cup 2022.

Gatekeepers News reports that the games, scheduled to hold between March 24th – March 29th, 2022 will determine which five African nations progress to the global tournament in Qatar at the end of this year (November and December).

The competition is critical for the teams involved as they will be playing for their qualification to the next FIFA World Cup competition.

The best Africa national teams and players will fight in what is predicted to be stunning games ( 1st and 2nd legs): Nigeria vs Ghana; Senegal vs Egypt; Cameroon vs Algeria just to name a few.

Games will be broadcast on MBS’ broadcast partners in English and selected local languages on NTA Networks, TVC and Wazobia and on MBS Sport, its digital Free-to-air channel available on Ayoba SuperApp all Nigerians can access it free of charge by downloading the App on their mobile regardless of their networks.

Richard Dimosi Diasolwa, CEO of Media Business Solutions, says: “Off the back of our Group’s successful broadcast partnerships this recent year with Premium sports competitions like the UEFA Euro 2021 or the French Ligue 1, we want to do more for all Nigerian so they have direct access to premium content. We also want to tighten up our relationships with regional partners and clients so they can engage with us directly or be appointed to our official representatives. In fact, we have realized that too often they were engaging with non-accredited agents which made them miss opportunities.

“All being said, we are proud to inaugurate our newborn company; MBS Nigeria and launch our Free-to-air sports channel; MBS sport at the most critical time for the Nigerian fans. This is also in line with our efforts to remain the Sports Marketing Company with the largest network in place in Sub-Saharan Africa and a true presence in key markets”

For sponsorship and advertising opportunities or to request the list of our official agents, please contact MBS: sales@mediabusinesssolutions.com.