Recruitment, apply for Interswitch recruitment 2025 below.
Gatekeepers News reports that Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis.
Interswitch is seeking qualified candidates for the fill the position below:
Senior Digital Marketing Executive
Job Specifications:
- Full Time – Hybrid
- Required Qualifications: BA/BSC/HND
- Location: Lagos| Nigeria.
Job Description:
To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness and resource efficiency from a digital marketing and engagement viewpoint.
Key Responsibilities
- Develop, manage and optimise our social media presence, taking ownership of all day-to- day activities.
- Set up and manage paid media campaigns, constantly optimising for ROI.
- Take an innovative and creative approach to growth strategies, adopting test and learn strategies to deliver objectives
- Work closely with the Head of Digital on the digital acquisition and engagement strategy; developing the social media and paid media components.
- Work with stakeholders across the organisation to define target audiences and key messages
- Measure and report on social metrics and paid campaign performance, monitoring performance against KPIs and objectives.
- Manage Influencer marketing campaigns with a performance-driven approach.
- Collaborate with the Content Strategists and the communications team on content strategy and SEO.
- Identify trends and insights, sharing these with the wider team.
- Stay up to date with digital marketing technologies and strategies, identifying and assessing opportunities to improve our performance and tooling.
- Use automation tools like Netcore and Firebase for customer engagement and retention.
Qualifications and Requirements:
- First degree in relevant field/discipline
Experience:
- Minimum of 3 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic and digital environments such as payments & fintech, financial services, e-commerce, telecoms. Agency experience with brands in this sector would also be considered
