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WhatsApp Launches Broadcast Tool ‘Channels’

Messaging app, WhatsApp has announced the launch of its ‘Channels’ feature for broadcast messages.

Gatekeepers News reports that Meta’s CEO, Mark Zuckerberg, announced this new feature on his Facebook page On Wednesday.

Zuckerberg said, “Today we are starting to roll out WhatsApp channels globally and adding thousands of new channels that people can follow in WhatsApp. You can find channels in the new ‘Updates’ tab.”

Meta’s agent, AT3 Resources, in a statement, said the WhatsApp channels will be launched in over 150 countries.

AT3 Resources said WhatsApp’s main focus is to provide a “private and secure broadcasting service”.

The statement read, “We are excited to launch WhatsApp Channels to over 150 countries.

“Our goal is to build the most private broadcast service available. Channels are separate from your chats, and who you choose to follow is not visible to other followers. We also protect the personal information of both admins and followers.”

WhatsApp also announced some new features for ‘Channels’, including an enhanced directory that makes it easier to find ‘Channels’ to follow, reactions to updates with emojis, the ability for admins to edit updates for up to 30 days and forward updates feature.

In recent times, the messaging app has been actively rolling out new features to enhance user experiences and keep up with evolving communication trends.

On August 8, WhatsApp introduced a screen-sharing feature to enhance the video calling experience on its platform.

The social network also unveiled an instant video messaging feature in July.

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